This Christmas we’re once again supporting the wonderful team at Alder Hey Children’s Charity (Charity Number 1160661) to create magical moments for its patients, families, and staff.

For a second year, 10p per pack will be donated to the charity through three exclusive products available in B&M stores; our Instant Cracker, Chocolate Cracker & Mixed Stick Pack.

Alder Hey Children’s Hospital cares for over 1,200 children every single day—more than any other children’s hospital in the UK. Alder Hey Children’s Charity plays a vital role in supporting this life-changing work by raising essential funds to enhance patient care and wellbeing.

Through the generosity of our supporters, we fund cutting-edge equipment, state-of-the-art
facilities, and groundbreaking innovations that go far beyond what the NHS alone can provide. From ensuring tiny, premature babies stay close to their families during treatment, to creating safe and nurturing spaces for children and young people with complex mental health needs, our charity makes a meaningful difference in countless lives.

Every donation helps create brighter futures, transforming the experience of care for children and young people in our hospital and the wider community. Together, we make the extraordinary possible.