Horlicks is 138 years old. The drink's
rich history that has made it a much loved part of the nation.
Two brothers, one vision
Horlicks was founded by two British brothers, William and James Horlick. Both brothers
emigrated to America and in 1873 the company J&W Horlicks was founded in Chicago.
From infants to infantry
Horlicks was first used to improve the nutrition
of infants and the unwell. Once its nourishing qualities had been realised, the
drink then became part of armed forces' kit bags during World War II serving all
Pushing the limits
William Horlick had a great passion for pushing the limits of human endurance and
was a patron of polar expeditions. Horlicks has travelled to the top and bottom
of the world, nourishing explorers including Scott, Emmerson and Bryrd. In fact,
in Antarctica you can find the Horlicks mountain range - named in gratitude for
William's continued support.
Horlicks was also used extensively during the 1948 Olympic Games held in London!
Supporting all the teams, it was available at every venue to give the athletes
an extra energy boost.